Core services

Information:

information that the customer needs to know prior purchasing.

The Cheesecake factory provides detailed menus and all employees are knowledgeable of all the information regarding the restaurant.

Order taking:

The employees are all highly trained to take orders precisely and efficiently to deliver high satisfaction same goes to Talabat as they ensure to maintain a simple order taking process.

Billing:

Direct billing with all information regarding what should be paid. Several payment methods for the employees preference (BenefitPay, Cash and using Debit/Credit cards)

Supplementary service

Consultation:Give recommendations in response to consumer inquiries, for instant in the Cheesecake Factory the waiters recommend the best sellers and choices to the customer depending on the customer prefrence.

Hospitality: Hospitality elements include greeting, eating and drinking, restrooms, and other public services that can improve the appeal of its key facilities. The Cheesecake factory put a huge focus on this part as the have the frontline employees to welcome and greet customers to the table, complimentary bread and free refills for soft drinks.

Exceptions: Special client orders, inquiries, and problem-solving during the service delivery process. The Cheesecake factory celebrate customers special occasions, they replace dishes to satisfy any inconvenient and always ready to solve problems.

Competitive Environment Analysis

Is one of the most prominent restaurants

Have many branches : GCC , Mexico, Hong Kong

The Cheesecake Factory Competitors : Maki , Bharat , Lilou, Moonson

They cant continue in the market within Covid 19 pandemic

Homogeneity and Heterogeneity

Homogeneity level is high as they ensure on providing high quality and satisfaction to all customers.

In certain circumstances when customers request the heterogeneity level is higher as The Cheesecake factory adjust to please customers.

Level of simultaneous production and consumption

Service products are characterized as those that are being consumed at the same time they are being produced

Product straightaway consumed when delivered to the table

In terms of delivery as soon as they receive the order.

The waiter and chef ought to be available in the location

7 Ps of marketing mix

Product : Sells beneath five huge classes , pretty differentiated, gave impression to be of better .

Price : follows pricing method, gives greater functions, and goods sells online.

Place : two advertising channels, 500 stores at USA .

People : play an essential position , who assist the consumer on web page.

Process: always available at retail store , understand customer needs.

Physical : User-friendly , allows to see products .

Promotions: Multiple channels, attract a large number of people.

The expectations service performance by the business and the several sources of customer expectations of the service.

1-The previous Customer Experience.

2- Customer Communications.

3- Previous Experience .

The factors in current service that influence the customer satisfaction and the possible implication(after-effect) on current service

The taste of the food.

The cleanest of the restaurant.

The availability of server for customers.

The price and the quality of the food .

What service quality dimensions the company apply?

service quality"

cleanliness, reputation, and convenience are all important factors to consider.

The quality of the ingredients is superior and food preparation is by chef who is reputed to have special culinary skills.

Cleanliness is one of the most crucial factor for customer service at a cheese cake factory especially during the covid19 outbreaks.

Reliability plays a roll in in building trust among the customer , so they make sure they are reliable with their customer.

The atmosphere is very relaxing in the factory

.The tableware and cutlery are of high quality.

The interior design is tasteful and elegant.

Staff and diners are organized and well-dressed and semi-formal dressing is required.

Q : GIVE CONCLUSION ???