Corporate Volunteer Program

Proposing a Corporate Volunteer Program

Craig Allen enjoys his job at Kramer Electronics. Just three years out of college, Craig received a promotion and has new responsibilities. Craigs one regret is that he doesnt have as much time to devote to community service as he did in college. During college, Craig volunteered at a local childrens hospital and worked as a baseball and soccer coach at a childrens camp.

One day last week, Craig saw a newspaper article about corporate volunteer programs. He read that a growing number of companies are allowing employees to take one or two paid days off work each year to volunteer their time for special community projects. A committee within the company selects the projects based on applications from not-for-profit organizations and schools in the community.

Craig researched corporate volunteer programs and found that benefits of the programs include increased employee satisfaction and decreased employee turnover rates, as well as good public relations for the company. He became convinced that a corporate volunteer program would help both the community and Kramer electronics. Craig decided to do some additional research and then propose to Tom Kramer, the CEO of the company, the Kramer Electronics adopt a corporate volunteer program.

Imagine yourself in Craigs position and brainstorm answers to the following:

1. What am I proposing, and why?
2. What kind of proposal do I need to write? Formal
3. Will my audience be interested in this? If so, why? What might appeal to my audience about this proposal?
4. How will my audience benefit from this proposal?
5. What objections to this proposal might my audience have?
6. What additional research do I need to do to make this proposal persuasive?