Cost leadership is a generic strategy which means:

a.

the strategic activities of the firm are focused on keeping a low cost structure to allow the firm generate higher than average margins and/or keep low prices

 

 

b.

the firm manages to keep premium pricing for its products based on brand attractiveness and strength

 

 

c.

the strategic activities of the firm focus on building premium product perception that would allow the firm to increase prices

 

 

d.

when making pricing decisions, the firm actively engages with consumers to understand what price levels are acceptable to them

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