Question: Costa coffee about product: Cafe latte 7. Implementation: long term/ short term (matketing plan promotion) 8. Evaluation: ex: increasing sale? Increases market share 9. Contingency
Costa coffee about product:

Cafe latte
7. Implementation: long term/ short term (matketing plan promotion) 8. Evaluation: ex: increasing sale? Increases market share 9. Contingency plan: Plan for future You have to make an emergency plan if any things happen in the furture
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