Question: Costa Express distributed its products by appointing retail partners from local Co-Op and Shell stores to the larger Tesco, Sainsburys, Asda & Morrisons. Elaborate FOUR

Costa Express distributed its products by appointing retail partners from local Co-Op and Shell stores to the larger Tesco, Sainsburys, Asda & Morrisons. Elaborate FOUR (4) strengths of this strategy.

Based on utube video Costa Express - Supply Chain Conference 2015

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