Cost-plus pricing limits the organization's ability...

Multiple Choice

• to price in relation to its competitors

• to push itself to improve produced value

• all of the choices are correct

• to capture what the customers are willing to pay

As the number of communication media has increased, which consumer-focused task has become more complex as a result?

Multiple Choice

• establishing communication goals

• segmenting markets

• creating the value proposition

• increasing competitive noise

• reaching target consumers

Brand Y decided to generate new sales by being the lowest priced competitor in the shampoo market to attract more customers. What company objective does this reflect?

Multiple Choice

• production-oriented

• customer-oriented

• competitor-oriented

• sales-oriented

• profit-oriented

When Oreo cookie brand decides to introduce a new strawberry flavor, the brand is;

Multiple Choice

• Increasing Depth

• Increasing Breatdth

• Decreasing Breath

• Decreasing Depth