Question: Could I get three recommendations in each section (product, price, Promotion and Place/distribution) for this scenario? Week 5: You Decide Assignment Instructions Scenario 1 You
Could I get three recommendations in each section (product, price, Promotion and Place/distribution) for this scenario?

Week 5: You Decide Assignment Instructions Scenario 1 You are a marketing consultant for a specialty coffee bistro and bakery. The business has been operating for about a year and is still not carning a profit. Your role is to determine the breakeven point and make recommendations on changes to one or more of the 4 P's: Product, Price, Promotion, and Place. Breakeven point (BEP) The breakeven point (BEP) is the point at which total cost and total revenue are equal. A breakeven analysis calculates the BEP as: Breakeven Point = Total Fixed Costs/ (Unit Price - Unit Variable Cost) or BEP=F/(P-V) In our example, the BEP-Total Fixed Costs/(Average Order Price - Variable Cost per Order). Using this formula, what is the breakeven point? In other words, how many orders would need to be sold before the business starts making a profit given the current price and cost structure? Here's the information you need to do the bistro's BEP analysis: Current Orders per Month 780 Average Order Price SI1.00 Variable Cost pet Onder 55.00 Roni per Moth $2,000.00 Utilities per month $400.00 Labor per Month $3,000.00 Calculate the BEP using the numbers and formulas above. Hint: total fixed costs in this case are the sum of rent, utilities and labor. Recommendations In order to be profitable, the business will need to either increase revenue or decrease expenses. Make three recommendations on changes to the Product, Price, Promotion and/or Place that would be likely to increase revenue, decrease expenses, or both. Be creative and have fun with your ideas! Here are some examples of questions you could ask to help with your analysis: What changes could be made to the product to reduce variable costs? What changes could be made to prices to increase revenue, and how would you justify those price changes? Is increasing price the only viable pricing strategy, or could lower prices lead to increased orders beyond the bistro's BEP? What changes could be made to promotions (e.g., advertising, discounts, sales, loyalty programs) to increase the number of orders per month remembering that promotions are expenses? What changes could be made to promotions (e.g., advertising, discounts, sales, loyalty programs) to increase the number of orders per month, remembering that promotions are expenses? After you calculate BEP, make three recommendations and be sure to explain why you believe your recommended changes could achieve the business objectives of reaching profitability by either increasing revenue or decreasing expenses, and recalculate the BEP based upon your recommendations to ensure that your recommendations result in profitability. Assignment Create a three slide Voice Thread PowerPoint presentation with a voice comment (three minutes maximum length) that includes your BEP calculations and three recommendations on changes to the 4 P's (product, price, promotion, & place/distribution): Slide 1 - Introduction: include your name, instructor's name, course, and assignment due date Slide 2 - Breakeven analysis Slide 3 - Three recommendations for changes to the 4 P's (product, price, promotion, & place/distribution): Your Week 5 You Decide Assignment will be graded as follows: Category Points Description Documentatie Quality work will include a multimedia PowerPoint presentation, 20 & Formatting to of your choing with three sides and a voice comment the minutes maximum) explaining the BEP and three recommendations Organization 20 Quality work will be clearly organized to show your progress through the Cohesiveness formal which will provide cohesive to your recommendations Editing 20 Quality work will be free of any spelling, punctuation, or grical Quality work will demonstrate an understanding of the break even analysis Content 100 concept and will show correct calculations, as well as an understanding of the 4. Recommended changes to the cold be based upon the BEP and clearly explained Total A quality paper will meet or exceed all the above requirements. & w