Question: Could you explain true answer for question 1 ? James and the rest of the management staff were concerned that the location of the deli
Could you explain true answer for question 1 ?

James and the rest of the management staff were concerned that the location of the deli and the upscale nature of the preprepared foods might be causing issues for customers. As designed, the deli was supposed to be the prime focus of the new flagship store and was thus located directly in the center of the store. Recent studies had shown that customers, particularly those in a hurry, use the outside perimeter of the store to move quickly to the aisles where needed items are located. Thus, customers may never really come in close proximity to the deli. The second concern related to the actual assortment of fancy items in the preprepared deli section. While every item offered was cooked and presented to perfection by staff chefs, James was concerned that customers were unsure of the items because they had never actually eaten such fancy dishes. Also, he wondered if customers assumed the items were too expensive to "bring home to the family" based upon their fancy names. James knows that he must collect some information to shed light on possible solutions related to the gourmet deli. He also understands that designing and conducting the research properly is critical to finding a successful solution. 1. Which of the following best reflects the nature of the problem faced by store management at Plaza Pointe? a) Insufficient information exists to assess the nature of the problem. b) The problem likely contains multiple aspects that need to be defined. c) The problem is a relatively simple one that is easy to define
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
