Question: Could you help me structure this question below to become a qualitative response variable: Why does ABC pharmacy have the majority of its customers refill

Could you help me structure this question below to become a qualitative response variable: Why does ABC pharmacy have the majority of its customers refill their prescription at a given location rather than different States and/or Zip codes of many and varied customers where ABC Pharmacy stores are located? To what extent does the quality of medicine or pharmaceutical products play a role in this business situation? Does having insurance or not having insurance factor into the whole scenario?

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