COULD YOU PLEASE ATTACH SOME LINKS TO YOUR ANSWERS?

Here are some sources for your assignment on the reasons why companies use the same or different names abroad: Using the same name abroad:

Global Brand Recognition:

o Coca-Cola: A Case Study in Global Brand Recognition (Entrepreneur)

o The Importance of Global Brand Recognition (Forbes)

Streamlined Marketing:

How to Streamline Your Global Marketing Efforts (Inc.)

Explanation: The Benefits of Using a Consistent Brand Name Across Borders (MarketingProfs)

Step 2/3 Using a different name abroad:

Language and Cultural Adaptation:

o How to Adapt Your Brand Name for a Foreign Market (Entrepreneur)

o The Importance of Cultural Adaptation in Global Branding (MarketingProfs)

Avoiding Negative Connotations:

How to Avoid Brand Name Blunders in Foreign Markets (Inc.)

Explanation: The Importance of Avoiding Negative Brand Connotations (Entrepreneur

Step 3/3 Specific examples:

Coca-Cola:

o Coca-Cola: A Global Brand with a Local Touch (The Wall Street Journal)

o Coca-Cola Case Study: How to Build a Global Brand (MarketingProfs)

Nestl:

o Nestl Crunch: A Case Study in Global Branding (Inc.)

o How Nestl Adapts Its Brands to Different Markets (Entrepreneur)

Procter & Gamble (P&G):

o P&G: A Case Study in Global Marketing (Harvard Business Review)

How P&G Adapts Its Brands to Different Markets (The Wall Street Journal)

Final answer

Procter & Gamble (P&G): o P&G: A Case Study in Global Marketing (Harvard Business Review) o How P&G Adapts Its Brands to Different Markets (The Wall Street Journal)