CountryManager $-$ Presentation $-$ Results

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CountryManager Teams

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CountryManager $9$

Instructions

CountryManager $$ Presentation of Results

This is your opportunity to explain what happened in the simulation. Your decisions may have resulted in positive results in some measures but negative in others or perhaps the performance measures fluctuation. In any case, this presentation is for you to explain what happened and what you learned about making business decisions. Each section below explains the content to include in your presentation. Make sure you also read the rubric.

Marketing Mix $$ Product, Price, Placement, Promotion$*$

In your presentation, please answer the following questions for each of the $4$ Ps of Marketing. Answer all questions for one P$,$ then move on to the next P and answer all the questions.

Did you standardize or customize it across the countries? Give specific examples to show you understand the concept.

What sales results did you achieve from your decisions? Show graphs $($sales and decisions$)$ and explain.

How did it affect your costs $($or profitability$)?$ Show graphs and explain.

How would you improve this P if you had a chance to restart the simulation?

How well do you think it aligns with what happens in a real business situation? Explain.

Expectation is $2-3$ examples for each question that is shows the ability to identify the biggest affects and influences.

Three Performance Results

Show the comparative graph for the Cuml. Net Regional Contribution $($mill$.$$$)$ and two other measures of your choice and explain what decisions you made to have these results. For example, in the graph below, the group would need to explain what they changed from Round $5$ to Round $6$ to finally start to have a positive trend. They should also be able to explain the misunderstanding or mistakes that lead to having a negative trend for the first five rounds.

Comparataive Graph showing profit trend

Individual Reflection:

Each person in the group will answer this question and there should be no repetition: $$What do you know now that you wish you would have known when you started the simulation?$$

Video Format: This is a formal presentation that will be recorded. You should be dressed in business attire and must be visible in the video. The slides must be consistent in font and style. You should have a significant amount of graphs and numbering them can help you point out trends or flection points if you have multiple graphs on a slide. You may choose a presentation tool of your choice as long as it can be viewed by the instructor. It is recommended that you export to a $.$mp$4$ file. Make sure you test your presentation to make sure all video parts are working and that speakers are not contradicting each other or repeating facts.

Video Timing: $15-20$ minutes. Make sure you practice so you get the timing accurate.

MS Teams Q&A Format: Post your video on the MS Teams channel. For two days after the due date, you will be required to watch one group's video and ask questions. Your instructor will pair groups together and you'll be able to decide whether you record a Q&A meeting as a video call or if you do the Q&A as a MS Teams chat.

Grading: See rubric for details. You will be graded Excellent, Good, Adequate, or Needs More Work for each of the following section:

Product $(10)$

Price $(10)$

Placement $(10)$

Promotion $(10)$

Performance Result $$ Cuml. Net Regional Contribution $(10)$

Performance Result $2($Group$$s choice$)(10)$

Performance Result $-3($Group$\text{'}$s choice$)(10)$

Individual Reflections $(6)$

Contributing in Q&A $(10)$

Formal Style $(5)$