Question: Course: Consumer Behaviour Can someone please help with this? Please include references 1. How can the principles of (a) classical conditioning and (b) instrumental conditioning

Course: Consumer Behaviour

Can someone please help with this? Please include references

1. How can the principles of (a) classical conditioning and (b) instrumental conditioning theory be applied to the development of marketing strategies?

2. Discuss the differences between low and high-involvement media. How would you apply the knowledge of hemispheric lateralization to the development of TV commercials and print advertisements?

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