Course: Digital tools: Metrics

Discussion : Let's open a podcast

Asynchronous content (which is not live like a webinar) has become very relevant in today's world. Among the alternatives for creating content is the podcast (audio recordings that are left on a website or server for the public to listen to in the time they have available) and with the growth of multiple platforms such as Spotify and Apple Music there are more and more possibilities for audio marketing.

The advantage?

The biggest advantage is supply. Platforms like YouTube are already "saturated" with millions of videos from companies, but podcasts are still at a good point of having the right number of content (podcasts) for the number of users, this means greater marketing opportunities using this channel.

It is in the interest of a company (in any industry) to have as a strategy a channel where it can create and disseminate audio content using podcasts.

Please answer the following:

1.- Choose the best digital tool for a company in South America (Peru and Chile) to have a podcast. 2.- Mention why you consider your choice to be the ideal one.

Please your support for detailed explanation