Course Learning Outcomes: Marks: 15

1. Demonstrate a solid understanding of the potential of entrepreneur in today's competitive business world. (Lo 1.2)

2. Demonstrate ability to think independently and systematically on developing a viable business model (Lo 1.3 & 3.7)

3. Understand the place of small business in history and explore the strengths and weaknesses of small business. (Lo 1.1).

4. Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the marketplace. (Lo 1.8, 4.3 & 4.5).
5. Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).

Project yourself as an entrepreneur of a small-scale business in Saudi Arabia.

Assignment Objectives & Requirements:

THE COMPANY NAME : name of the business: AR cosmetics,

Saudi Arabia, Jeddah.

ARcosmetics.com

6. Conclusion (300 400 words)