course : Market Research Method

The ________ for primary data is very involved and the ________ is high. *

Collection process; collection cost

Collection cost; collection time

Collection process; collection purpose

Collection purpose; collection time

The need for the researcher to understand the nature of what decision managers face and what they hope to learn from research is one of the reasons to conduct ________. *

Interviews with experts

Discussions with decision makers

Secondary data analysis

Qualitative research

When a researcher has to meet with an expert, he should prepare *

Questions in an unstructured personal interview without making it a formal questionnaire

List of topics to be covered during the interview

List of experts who may be found both inside and outside the firm

All of the above

When a manager knows that something is wrong, but is unsure of the specific causes, the marketing research process is most likely to be in which of the following stages? *

Develop the research plan for collecting information

Implement the research plan, collect, and analyze the data

Interpret and report the findings

Define the problem and research objectives