Course : Market Research Method

When conducting exploratory research, the focus of the investigation may shift constantly as new insights are discovered *

False

True

Hoover conducted a one-time survey of consumers and asked them about their attitudes, preferences, and intentions regarding buying vacuum cleaners. This is an example of a longitudinal study *

False

True

Marketing Research is a systematic method of collecting, recording and analyzing data used to solve Management Problems *

True

False

Problem-identification research is typically used to address pricing issues *

False

True

The insights gained from exploratory research might be verified or quantified by conclusive research *

True

False