Question: Course name : brand management Assignment on.... Select any two products. Introduce a new brand for that two products. Explain how are you going to
Course name : brand management
Assignment on.... Select any two products. Introduce a new brand for that two products. Explain how are you going to established customer based brand equity for that brand on the basis of customer based brand equity pyramid (salience, performance, imagery, judgment, feeling, resonance)??
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