Question: Course Price (BDT) Private car full course Auto + Manual 7000-9000 Private car Short course Auto 4500-6000 Esho Driving Shikhi has following targets in upcoming

Course Price (BDT) Private car full course Auto + Manual 7000-9000 Private car Short course Auto 4500-6000 “Esho Driving Shikhi” has following targets in upcoming months General targets: Keeping the marketing cost below 10% of sales. Introduce facilities such as helping drivers to obtain license provided by BRTA from the 4th month after starting the business. Winning the competition with the local community based local competitors. Geographical expansion

2. Make a list of fixed costs and variable costs for the start up in the case. Make a pro forma Income statement for next two quarters (Quarter 1 & 2) by forecasting sales, costs to achieve the target profit. You must do the following-

- Make assumption sheet [your assumption sheet must be consistent with the business model in Q.2]

- Use BEPP to forecast sales

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