Course Project paper

The case analysis report must adhere to the following guidelines with respect to form:

Use the outline as described in Appendix starting on Page C1 (Analyze a Case) in the textbook.

Write a minimum 3,600-word paper concerning your company strategic analysis.

Please use the following paper. Remember to use headings (sub-headings) in your paper:

Cover Page

Abstract

Introduction

History, Development and Growth

Internal Strengths and Weaknesses

Discuss distinctive competencies (resources and capabilities) and identify their intangibles and tangibles resources. Then discuss go through the strengths and weaknesses

External Environment

Start with macroenvironmental factors, then move into Porter’s Five Forces. Remember to analyze at the industry level, not at the company level.

SWOT Analysis

Analyze after listing SWOT, what does all this mean?

Corporate Level strategy

What corporate-level strategies are in place today?

Define their mission statement and goals.

Define their lines of business.

SWOT analysis is a great tool to use when writing this section on the paper.

Business Level-strategy

Identify business-level strategies are in place today?

Are they a single-business company?

What is the company’s generic competitive strategy?

Structure and control systems

Determine the degree of fit between the company’s strategy and structure.

Is the company using the right integration and/or control systems to manage its operations?

Recommendations

The quality of your recommendations is a direct result of the thoroughness with which you prepared your case analysis.

Recommendations are directed at solving whatever strategic problems the company is facing and increasing its future profitability.

Find recommendations in Chapter 5 through 10 of your textbook.

Conclusion

Ensure your conclusion matches your introduction

References

Ensure textbook, and other references from the Library databases. You will receive more points when using peer review journals. PLEASE NOTE: NO INTERT REFERENCES WILL BE ACCEPTED, MUST BE FROM THE LIBRARY DATABASE.

Your paper must be formatted in the APA style. Use correct APA citation formatting.

You’re the new CEO of this company and have been hired to improve company performance. As such, it is your responsibility to conduct a strategic audit of the company and prescribe the appropriate strategy to take the company forward.

You should use the tools and related analytical content of the course in this paper.