Course Projects TASK 2: GE/Mckinsey Matrix (25 Marks) (Competitiveness/Attractiveness Analysis) Select one of the main manufacturing sectors in Jordan, and pick one competitive subsector that has a potential for export. Conduct a desk research on this subsector, consult the web, collect data and information on the main competitiveness pillars (using the GE/Mckinsey approach), then use an online trade analysis tool (e.g., International Trade Center, ITC) in order to collect export data on this subsector's products regarding Jordan's exports and other countries that have considerable export history in order to be able to conduct attractiveness analysis to identify an attractive market or country for the Jordanian products. You may need to identify the market attractiveness pillars of GE/Mckinsey approach in order to study the market attractiveness completely. Then, use both the competitiveness and attractiveness analyses to do the necessary computations in order to fine the overall weighted scores of sub-sector products' competitiveness and for the target market attractiveness in order to finally be able to construct the GE/Meckinsey Matrix and actions required for your specific subsector towards the target potential market (or country). Please work within a group (same as TASK 1 group). Course Projects TASK 2: GE/Mckinsey Matrix (25 Marks) (Competitiveness/Attractiveness Analysis) Select one of the main manufacturing sectors in Jordan, and pick one competitive subsector that has a potential for export. Conduct a desk research on this subsector, consult the web, collect data and information on the main competitiveness pillars (using the GE/Mckinsey approach), then use an online trade analysis tool (e.g., International Trade Center, ITC) in order to collect export data on this subsector's products regarding Jordan's exports and other countries that have considerable export history in order to be able to conduct attractiveness analysis to identify an attractive market or country for the Jordanian products. You may need to identify the market attractiveness pillars of GE/Mckinsey approach in order to study the market attractiveness completely. Then, use both the competitiveness and attractiveness analyses to do the necessary computations in order to fine the overall weighted scores of sub-sector products' competitiveness and for the target market attractiveness in order to finally be able to construct the GE/Meckinsey Matrix and actions required for your specific subsector towards the target potential market (or country). Please work within a group (same as TASK 1 group)