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Callie

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Callie

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Ali

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I need your help! I$\text{'}$m totally lost. I$\text{'}$m running several campaigns and it seems like they're getting good traffic.

How do you determine which is performing better than another? Is there a certain metric I should focus on$?$

I$\text{'}$d recommend focusing on click$-$through rate. The clickthrough rate metric is best at helping digital marketers know the relevance or effectiveness of their ad$.$

Select the best response.

No worries. We all get lost sometimes. You should continue to focus on impressions. Traffic is the most important metric for PPC$.$

Definitely clicks. You want clicks to be higher than impressions eventually. This means that people are highly interested in your ad and promoted product.