courses/ Information Source Source Preferred by Students, (%) Word of mouth Not Available Advertising on the Internet Advertising on television 62% 26% 46% 59% 44% 43% 38% 32% 33% 14% 32% 27% 26% Free samples in a store Free samples on campus Information on the Internet Free gift with purchase 2000 2009 Not Available 25% Advertising in magazines 70 0 10 20 30 40 50 60 Figure 19-1 According to Figure 19-1 above, which information source showed the biggest decrease in college student preference from 2000 to 2009? free samples in a store information on the Internet advertising on television advertising on the Internet word of mouth