COURSES

Surveys are common tools for primary data collection. However, there are several critical factors in conducting successful surveys with valid results. When collecting primary data through surveys, what should you do to produce the best results with a questionnaire? Check all that apply.

Use design elements $($boldface text, lines, and text boxes$)$ to help readers work quickly through the questionnaire.

Ask indirect questions to help make respondents feel more comfortable.

Create directions that are brief and easy to follow.

College Success Tips

Ask questions in a logical sequence, starting with easy questions to put the respondent at ease.

Write clear questions that will be interpreted in the same way by different respondents.