coursework 2

COURSEWORK 2 QUESTION Mini Project [15%) Student is requiring selecting ONE (1) company as stated below and conducting a business portfolio analysis of the chosen company: 0 Nestle 0 Apple Inc. 0 Sony Corporation 0 Unilever 0 Nike Inc. 1. Provide the Background Information of your chosen company and its different strategic business units (SBU). (10 marks) 2. Discuss TWO (2) success or failure strategies have been implemented by your chosen company against its competitors. Support your answer with relevant justication and examples. (20 marks) 3. Carry out a business portfolio analysis of the chosen company by using the ECG Matrix. Support your answer with relevant justication and examples. (40 marks) 4. Express FOUR (4) circumstances in which a company might be prepared to tolerate 'dog' businesses. Support your answer with relevant justication and examples. (20 marks) 5. Provide a summary of your work. (10 marks) (Total: 100 marks) Your report should be presented in the order below: 1. Cover page (Screenshot) 2. Marking scheme (Screenshot) 3. Table of content 4. Assignment content 5. References (APA format) (Screenshot)