Coursework Assignment Report % (Learning outcome 1,2 & 3)

You are required to address the following question:

Explore the interrelationships and contextual elements offered onboard cruise ships. Critically appraise the management strategies required to enhance the service delivery required to augment the overall cruise experience."

Indicative content:

Onboard interrelationships - Accommodation, dining, entertainment, spa facilities, recreational activities.

cruise passenger demographic.

Servicescape

emerging trends in the sector.

Managing customer expectations

Management strategies to meet expectations continually and consistently.

How to measure and monitor performance

Challenges and considerations

The word limit for this assignment is 3000 (+/-10%) words of text (excluding any appendices). The document should be formatted using Ariel font and 1.5 line spacing.

Gap theory not all the things should be related to cruises but needs to be Logically Measure the performance - comment Rooms are heavily critized And F and B Questionnaire 90% might or might be good! Talk about shore excursions in the assignment Use this website.- cruising org. Look at all the information - trends Don't just write one trend Make sure your things relate! Talk about Give introduction - give MPS 4.. background Concept of cruising 10% Onboard interrelationships - Accommodation, dining, entertainment, spa facilities, recreational activities. cruise passenger demographic. Expectation Servicescape Suggestions - mangerat strategy emerging trends in the sector. alot of kids how you are going mange your Feb Managing customer expectations Management strategies to meet expectations continually and consistently. How to measure and monitor performance Challenges and considerations Recommendation and conclusion 10% Focus on mass. Market Talk through any Trends in the industry cruise line- logical ' - Claires website