Coursework part two 30%. Construct a Business model canvas using knowledge of the nine key business model concepts and your chosen project/idea to populate each of the nine key concept boxes on a business model canvas. These key concepts should work together to create a cohesive business model. Bullet points or short sentences are expected. You will also provide an appendix (500 words maximum) explaining why you made your decisions for each segment. (Chosen Project/ idea - a screening diagnostic tool for early detection of coeliac disease using saliva assuming its already patented)

You can use companies/websites for similar products or ideas to help guide your business model i.e. do similar companies require lab space, who are their funders, how do they advertise etc, but you are also expected to be creative with the business model and add your own ideas. The accompanying appendix is therefore useful in demonstrating your creative input.

You can, if you wish, assume that all clinical trials and safety testing has been passed for your product/idea. This will allow you to be more creative with your business model.