Question: COURSEWORK QUESTION Individual (20%) Answer following question with examples. Question: 1. Discuss Porter's five forces model. How does it help managers to identify the opportunities

COURSEWORK QUESTION Individual (20%) Answer following question with examples. Question: 1. Discuss Porter's five forces model. How does it help managers to identify the opportunities and threats confronting a company? (50 marks) 2. "In the 'maturity stage of Product life cycle the market becomes saturated, price competition intensifies, and the rate of sales growth slows down. Suggest strategy choices in such a stage of the PLC." Justify. (50 marks) (You may refer journals/articles to cite your explanations and examples) The total marks for this assignment is 100% but it carries 20% of overall assessment for this module. LENGTH REQUIRED 2000 words +/- 10%. Any deviation from this will be penalized. * The detailed marking criteria's for the allocation of 100 marks is provided in Appendix COURSEWORK QUESTION Individual (20%) Answer following question with examples. Question: 1. Discuss Porter's five forces model. How does it help managers to identify the opportunities and threats confronting a company? (50 marks) 2. "In the maturity stage of Product life cycle the market becomes saturated, price competition intensifies, and the rate of sales growth slows down. Suggest strategy choices in such a stage of the PLC." Justify. (50 marks) (You may refer journals/articles to cite your explanations and examples) The total marks for this assignment is 100% but it carries 20% of overall assessment for this module. LENGTH REQUIRED 2000 words +/- 10%. Any deviation from this will be penalized. * The detailed marking criteria's for the allocation of 100 marks is provided in Appendix No. Assessment Criteria Marks divided Weightage Marks Allotted by Lecturer Bargaining power of buyer 10 Section Discuss Porter's five forces 1. model. How does it help managers to identify the opportunities and threats confronting a company? Bargaining power of supplier 10 New Entrants 10 Substitutes Products and services 10 10 Rivalry 2. I 50 "In the 'maturity stage of Product life cycle the market becomes saturated, price competition intensifies, and the rate of sales growth slows down. Suggest strategy choices in such a stage of the PLC." Justify 5 points x 10 marks each Total marks 10096 Overall marks 20%

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