Cover Sheet$/$Page $($separate page, list your name, ID$,$ course, semester, and the date of submission$)$Detailed Table of Contents $($separate page$)$EXECUTIVE SUMMARY $($separate page$)$ PROBLEM RECOGNITION $(1/2$ TO $1$ PAGE$)$A statement of the consumer behavior issue being studied $[$Insert Table$/$Graph $1$ to present the issue and explain it$]$INTERNAL FACTORS ANALYSIS $(1$ to $2$ pages$)[$Inset Table $2$ to list factors impacting the mediators or dependent variables associated with the issue$]$EXTERNAL FACTORS ANALYSIS $(1$ to $2$ pages$)[$Inset Table $3$ to list factors impacting the mediators or dependent variables associated with the issue$]$MODEL$/$THEORY AND LITERATURE REVIEW $(2$ page$)$Draw a theoretical model to present and explain your new theory of consumer behavior$[$INSERT GRAPH $2]$DATA COLLECTION $(1/2$ to $1$ page$)$Collect secondary data from sources$/$journals$/$websites to support your model$/$theory$.$CONCLUSION AND RECOMMENDATION $(1$ page$)$Recommendations for marketing actions based on your analysis REFERENCE $($separate pages$)$List of articles used$/$sourced $($APA format$)$ Apple computer versus dell computer