COVID-19 Se...Analysis (2) COVID-19 Sector Analysis Overview Students will work in groups to conduct an analysis of how firms in a specific sector in Canada are adapting their marketing strategies, both in terms of their targeting and marketing mix, to COVID-19 conditions. Students will also make recommendations for companies in this sector on how to further adapt their marketing strategies to COVID-19 or similar pandemic conditions in the future. Written Case Analysis (14 points) Groups will work on an assigned case and conduct an analysis using the framework which has been uploaded to Moodle. Groups will choose ONE Canadian Industry Sector for analysis beginning on October 8, 2021, from the list below: Business Activity Code Industry subsector Industry sector Automobile Dealers 441100 Automotive Sales Drinking places (alcoholic 722410 Accommodation, food, or Services beverages) beverage Electronics and appliances 443100 Household goods store Sales stores Florists 453110 Other retail stores Sales Full-service restaurants 722511 Accommodation, food, or Services beverage Motion picture and video 512130 Entertainment or recreation Services exhibition Supermarkets and other grocery 445110 Food or beverage store Sales Traveller accommodation 721100 Accommodation, food, or Services beverage This written deliverable is to be a "Memo Style" in APA 7" Edition Format and not to exceed 2,000 words. Memo Resource: (https://owl.purdue.edu/owl/subject specific writing/professional technical writing/memos/inde x.html) "While this is a group assignment with a single submission by each group, students will individually submit peer evaluations of their group members. Students are cautioned that the peer evaluations may affect their grades for group submissions and will be considered when assigning individual grades for the group submission Presentation (6 points) Presentations are to be in a PowerPoint format and contain a maximum of 8 presentation slides. To earn presentation marks: The presentation content needs to be engaging. All students need to participate in the presentation to earn participation marks. When presenting, students need to have their web camera and microphone on. Professionalism is expected (this is a business course). . . COVID-19 Se...Analysis (2) COVID-19 Sector Analysis Overview Students will work in groups to conduct an analysis of how firms in a specific sector in Canada are adapting their marketing strategies, both in terms of their targeting and marketing mix, to COVID-19 conditions. Students will also make recommendations for companies in this sector on how to further adapt their marketing strategies to COVID-19 or similar pandemic conditions in the future. Written Case Analysis (14 points) Groups will work on an assigned case and conduct an analysis using the framework which has been uploaded to Moodle. Groups will choose ONE Canadian Industry Sector for analysis beginning on October 8, 2021, from the list below: Business Activity Code Industry subsector Industry sector Automobile Dealers 441100 Automotive Sales Drinking places (alcoholic 722410 Accommodation, food, or Services beverages) beverage Electronics and appliances 443100 Household goods store Sales stores Florists 453110 Other retail stores Sales Full-service restaurants 722511 Accommodation, food, or Services beverage Motion picture and video 512130 Entertainment or recreation Services exhibition Supermarkets and other grocery 445110 Food or beverage store Sales Traveller accommodation 721100 Accommodation, food, or Services beverage This written deliverable is to be a "Memo Style" in APA 7" Edition Format and not to exceed 2,000 words. Memo Resource: (https://owl.purdue.edu/owl/subject specific writing/professional technical writing/memos/inde x.html) "While this is a group assignment with a single submission by each group, students will individually submit peer evaluations of their group members. Students are cautioned that the peer evaluations may affect their grades for group submissions and will be considered when assigning individual grades for the group submission Presentation (6 points) Presentations are to be in a PowerPoint format and contain a maximum of 8 presentation slides. To earn presentation marks: The presentation content needs to be engaging. All students need to participate in the presentation to earn participation marks. When presenting, students need to have their web camera and microphone on. Professionalism is expected (this is a business course)