CPC vs. CPA

The relationship between cost-per-click and cost-per-acquisition is the most important issue you will face. This is the measurement of whether or not your SEM campaign is making any money for the company. Find an article online to share with us that, 1) is a case study showing how CPA was used and measured, 2) has tips for measuring CPA, or 3) suggests how to maximize the CPC budget. The article might include all these elements. If you locate one that isnt exactly about one of the three items but you feel would benefit the class, use it. In at least 200 words, share what you learned from the article. Dont forget to cite the source.

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is been ra top pasitions in search results in the pret but a few nme S) it in search results at all. Does this wean my account isn't working Determining effective bids Act Too high? Too low? Learn to find the sweet spot with bids that are just right. This section covers... Dear Disappearing Act Your absence in search results could mean that you are going through your daily spending limit, or budget, too quickly. Our system may automatically take your ad offline at times to try to make your money last longer throughout the day. The good news is, if that happens, your ad is getting clicked. Try increasing your daily spending limit, or if that isn't feasible for your budget, try decreasing your bid slightly. You can use the forecasting tool in your account to see how changing your bid could impact your results. Bidding and cost-per-click (CPC) Cost-per-acquisition (CPA) and return-on-investment (ROI) Other bidding considerations How to use the forecasting tool Good Luck, Sharon goodsense is been ra top pasitions in search results in the pret but a few nme S) it in search results at all. Does this wean my account isn't working Determining effective bids Act Too high? Too low? Learn to find the sweet spot with bids that are just right. This section covers... Dear Disappearing Act Your absence in search results could mean that you are going through your daily spending limit, or budget, too quickly. Our system may automatically take your ad offline at times to try to make your money last longer throughout the day. The good news is, if that happens, your ad is getting clicked. Try increasing your daily spending limit, or if that isn't feasible for your budget, try decreasing your bid slightly. You can use the forecasting tool in your account to see how changing your bid could impact your results. Bidding and cost-per-click (CPC) Cost-per-acquisition (CPA) and return-on-investment (ROI) Other bidding considerations How to use the forecasting tool Good Luck, Sharon goodsense