CPSC $201$: Startup Idea Pitch Assignment

Instructor: Ahmad Movahedian Attar

Duration: $1$ Hour

Objective: Extract a startup idea from your research project and structure it into a pitch that can

be completed in one hour.

Instructions:

In this assignment, you will develop a pitch for a startup based on your research project. The

goal is to distill your research into a practical business idea, focusing on how it could be turned

into a real startup. Follow the step$-$by$-$step structure below to create a clear, concise pitch. You

will have $1$ hour to complete this, and the final result should be submitted in written form.

Pitch Structure:

Problem Statement $(10$ minutes$)$

What is the core problem your research project addresses?

Why is solving this problem important?

Summarize the problem in $1-2$ sentences.

Example: "Businesses are struggling to retain customers in the digital space due to a

lack of personalized engagement."

Solution $(10$ minutes$)$

What solution does your research project propose?

How does your solution address the problem uniquely?

Describe the solution in $2-3$ sentences.

Example: $"$My solution is an AI$-$driven CRM system that uses customer data to generate

personalized marketing campaigns, increasing retention by $20\%."$

Target Market $(10$ minutes$)$

Who is your target market $($e$.$g$.,$ businesses, individuals, industries$)?$

Why would they need your solution?

Define your target market clearly in $2-3$ sentences.

Example: "This solution is ideal for small to medium$-$sized e$-$commerce businesses

looking to improve customer loyalty and engagement."

Business Model $(10$ minutes$)$

How will your startup make money?

Outline your revenue streams $($e$.$g$.,$ subscription, pay$-$per$-$use, freemium$).$

Describe your business model in $2-3$ sentences.

Example: "The business will generate revenue through a monthly subscription model,

where businesses pay based on the number of active users on the platform."

Competitive Advantage $(10$ minutes$)$

What makes your solution better than competitors?

Highlight $2-3$ key differentiators.

Example: "Unlike other CRMs$,$ our system automates personalized campaigns using AI$,$

making it more cost$-$effective and time$-$efficient for businesses."

Call to Action $(10$ minutes$)$

End your pitch with a strong call to action: What's the next step?

How will this idea move forward? Do you need partners, funding, or

development?

Example: "We're looking for early$-$stage funding to complete our product development

and bring it to market within $6$ months."