Crafting a message to a particular audience:

Your supervisor at a fitness center wants to increase the organization's membership and has asked you to write a letter to the three primary population segments in your town: retirees, college students, and working professionals with families.

Using the following fitness benefits your supervisor gave you to help you get started, write a version of a letter targeted at each of the three audiences.

1. Become a member with no sign-up fees.

2. Attend free nutrition classes to help with weight control and optimal fitness.

3. Attend any of our many fitness classes, scheduled for your convenience.

4. Enjoy the new zero-entry indoor/ outdoor pool with lap lanes.

5. Use the large selection of free weights and exercise n1achines.

6. Lose weight and feel youre healthiest with a personal trainer, who will guide you toward your fitness goals.