Crafting and executing a company's strategy is an ongoing, continuous process consisting primarily of:

achieving financial performance outcomes on a regular, sustainable basis.

effectively developing a strategic vision and mission, setting objectives, monitoring developments, evaluating performance, and initiati corrective adjustments in the company's vision, mission, objectives, and strategy.

developing a set of values to safeguard the company from criticism of its practices.

choosing employees who can support the strategy execution and strive for change.