Crafting & Executing Strategy: Concepts and Cases, 22nd Edition

ISBN10: 1260075109 | ISBN13: 9781260075106

By Arthur Thompson, Margaret Peteraf, John Gamble and A. Strickland

This exercise focuses on the financial analysis of your chosen case for your paper.

1. Review Chapter 4 financial ratios
2. Search the web under financial analvsis

1. Concentrate on using percentages and growth rates
2. Look up common sizing income statements
3. Look up compound growth rates

3. Understand the difference between data and information. In the case you will find a lot of data in the various tables that are used in the case. This data must be manipulated in order to become information and informative. For example raw sales data from ear to vear does not communicate as much information as the calculation of the growth rate of sales from one year to the next.

Similarl raw balance sheet data does not have the information quality equal to a financial ratio calculated from that data.

4. Using the tables in Chapter 4 analyze the financial performance of vour chosen company. Remember to use financial ratios, percentages, and growth rates to communicate vour results.

Chosen topic AirBnB in 2018

CASE 2- AirBNB IN 2018