Craig $(2021)$ explores how the external environment influences a small craft brewery in Montana, and also offers some insights into the internal organizational environment of Montana Hop Brew $($the focal brewery$).$ To prepare for the $$Capstone$$ case study assignment, you should read Craig $(2021)$ and review content from Modules $2-4.$ After reading, you will complete the student exercise $(15$ points$)$ and a quiz consisting of $10$ multiple choice $($three points each$)$ and a short$-$answer question $($five points; $50$ points total$).$ To help prepare for the quiz and student exercise, please review the tabs below.

To prepare to take the "Capstone" case study quiz, you should be able to answer the following questions:

What are the most important competitive industry forces in the case $($Porter$$s Five Forces$)?$

What are the most important external factors from the case $($STEEP analysis$)?$ You should pay particularly close attention to the legal and environmental factors from the case.

What are potential innovations that you would recommend to Montana Hop Brew to $(1)$ reduce the exposure to a threat, and $/$ or $(2)$ take advantage of an opportunity?

What strengths and$/$or weaknesses $($internal analysis$)$ can you identify from the case?

What are feasible $(1)$ corporate, $(2)$ business, and $(3)$ functional strategies that Montana Hop Brew might consider?

How are tactics, programs, and budget related to potential strategies for Montana Hop Brew?

What are important metrics or measures that Montana Hop Brew might consider when undertaking evaluation and control processes?