Create a $10-$ to $15-$slide presentation in which you present best practices in public relations for using digital communications and social media. Use the presentation template$$to complete your assessment.$$You may add additional slides to the template, as needed. The slide count does not include the title or reference slides.

Address the following in your presentation:$$

Overview

Describe the general purpose and value of using social media and digital communication as a public relations medium.$$

Digital Communications

Identify $2$ channels of digital communications public administrators can use to reach a target audience.$$

Describe the strengths and weaknesses of using each communication channel to communicate an organization$$s key message.

Describe $2-3$ best practices for using each communication channel. Provide rationale for each.

Social Media$$

Identify $2$ social media platforms public administrators can use to reach a target audience.$$

Describe the strengths and weaknesses of using each platform to communicate an organization$$s key message.

Describe $2-3$ best practices for using each social media platform. Provide rationale for each.