Create a 5-year plan based on Jeff Bezos's business and findings from the SWOT analysis.

SWOT Analysis below

Strengths

• Strong brand perception
• Positive brand awareness
• Customer centricity
• Innovation
• Low-cost structure
• Leaders and largest merchandise selection
• Third-party sellers; 2 billion items available
• Local & Global strategy; partnerships with supply chains
• Acquisition; generates significant revenues and profits.
• 3 Key businesses; Marketplace, AWS, and Prime.
• Executes logistics and distribution systems.
• Raised minimum pay for employees.

Weaknesses

• Business model easily imitated.
• Some margins has faced losses; free shipping to global locations such as India.
• Product failures; Fire phone & kindle werent a major hit.
• Tax Controversy; avoidance sparked negative publicity.
• Brick-and-mortar presence is limited.
• Negative reports related to workplace conditions; constant surveillance, timed bathroom breaks, & poor air conditioning.
• Vetted product offerings is becoming increasingly challenging; consumer safety decline.
• Facing antitrust charges in EU.
• Too reliant on distributors.

Opportunities

• Expansion in physical stores.
• Expand its in-house brand productions.
• Electric delivery vans launch; commitment to sustainability.
• Growth in the cloud market.
• More acquisitions.
• Self-driving technology.

Threats

• Regulations; Amazon does not ship to some critical countries; Cuba, Sudan, Syria, and North Korea. They are under investigation for antitrust violations and facing new regulations in EU.
• Cyber threat; increasing cyber threats can affect the network security system.
• Aggressive competition
• Links to exploitive labor; facing scrutiny surrounding supply chains and labor sources associated with human rights abuses.
• Imitation; many new entrants entering the market with same business model.