Create a 7-10 page marketing plan based on Cheverolet: Freen marketing to the youth market.Overview-7-10 page recommendationPremise:You will assume you are a paid marketing consultant delivering your plan to the Executive Mrketing Team of Chevrolet.Marketing objective:rhe plan will be designed to target the vehicle buyer, afed 18-30, who is interested I. A fuel-efficient vehicle. This effort is to increase the awareness of Chevrolet as the preferred options, and motivate the consumer to be brand loyal to Chevrolet.

o Overview: The plan will be an 7-10 page recommendation which will allow you to use the concepts and skills you learned throughout this course. O Premise: You will assume you are a paid marketing consultant delivering your plan to the Executive Marketing Team of Chevrolet. Individuals or groups? You may choose to do this project individually or in groups. O Marketing objective: The plan will be designed to target the vehicle buyer, aged 18-30, who is interested in a fuel-efficient vehicle. This effort is to increase the awareness of Chevrolet as the preferred option, and motivate the consumer to be brand loyal to Chevrolet. Marketing Plan Components and Assessment Possible Points Introduction: a brief introduction to the plan Analysis: Competitive and environmental factors that influence the younger Chevrolet buyer. How do these justify your communication strategy, media options, and advertising? Profile of the target consumer including characteristics, attitudes and beliefs, and required influences to move the consumer to the Chevrolet brand . Identify the key change agents and innovators for the youth market and for those who influence them