create a charter project using the following information; Cosmo, Inc., is a leading company in the development and distribution of wearable technology products

including fitness coaching, nutritional coaching, and lifestyle advising. In $2018,$ the company had a $33\%$ market

share of wearable technology. Based on current marketing analysis, the senior leadership of the company

realized that the onset of competition could negatively impact their future earnings.

Harold Living, CEO and president, dictated to his leadership that a new marketing strategy needed to be

developed to not only increase market share but also to maintain current levels. Based on data analytics, it

was determined that technology trends including Internet of Things $($IoT$),$ digital services, data analytics, and

the mobile technology movement needed to be incorporated into the strategic marketing strategy of the

company. Living selected a task force to review the data analytic reports and those of their competitors to

recommend a new strategy.

Customer demographics $($but are not limited to$)$:

$$ Ages $2550.$

$$ Have a college education.

$$ Income $>$ $$75$k$.$

$$ Live in cities with population $>500$k$.$

$$ Are technology savvy.

$$ Utilize mobile technology in both the workplace and personal.

$$ Utilize Cloud technology in both the workplace and personal.

Marketing Campaign Strategy Objectives:

$$ Develop a marketing campaign strategy that would increase production of wearable technology by

$25\%.$

$$ Increase customer base by $20\%$ by identifying unknown customer segmentations based on age,

demographics, income, education, and technology.

$$ Utilize current technologies, including social media and data analytics, for predictive analytics to identify

known and unknown customer segments.

$$ Become one of the top three leading competitors in wearable technologies.

$$ Become a leading competitor utilizing trending technologies including IoT, mobile technology, and

artificial intelligence applications.

$$ Integrate technology into current ERP and marketing systems to create an improved digital business of

the future and to deliver and support products to improve the customer experience and mesh

embedded services of people, devices, and content.

$$ Develop and implement a new process in the Customer Service department to support new product

support services.

$$Cosmo$,$ Inc., is a leading company in the development and distribution of wearable technology products

including fitness coaching, nutritional coaching, and lifestyle advising. In $2018,$ the company had a $33\%$ market

share of wearable technology. Based on current marketing analysis, the senior leadership of the company

realized that the onset of competition could negatively impact their future earnings.

Harold Living, CEO and president, dictated to his leadership that a new marketing strategy needed to be

developed to not only increase market share but also to maintain current levels. Based on data analytics, it

was determined that technology trends including Internet of Things $($IoT$),$ digital services, data analytics, and

the mobile technology movement needed to be incorporated into the strategic marketing strategy of the

company. Living selected a task force to review the data analytic reports and those of their competitors to

recommend a new strategy.

Customer demographics $($but are not limited to$)$:

$$ Ages $2550.$

$$ Have a college education.

$$ Income $>$ $$75$k$.$

$$ Live in cities with population $>500$k$.$

$$ Are technology savvy.

$$ Utilize mobile technology in both the workplace and personal.

$$ Utilize Cloud technology in both the workplace and personal.

Marketing Campaign Strategy Objectives:

$$ Develop a marketing campaign strategy that would increase production of wearable technology by

$25\%.$

$$ Increase customer base by $20\%$ by identifying unknown customer segmentations based on age,

demographics, income, education, and technology.

$$ Utilize current technologies, including social media and data analytics, for predictive analytics to identify

known and unknown customer segments.

$$ Become one of the top three leading competitors in wearable technologies.

$$ Become a leading competitor utilizing trending technologies including IoT, mobile technology, and

artificial intelligence applications.

$$ Integrate technology into current ERP and marketing systems to create an improved digital business of

the future and to deliver and support products to improve the customer experience and mesh

embedded services of people, devices, and content.

$$ Develop and implement a new process in the Customer Service department to support new product

support services.

$$ Meet current and futerue neutrality regulation