Create a company name and determine its market segment. Using a narrative style (text) Business Motivational Model (BMM), create a BBM model with the following attributes:

• Ends:
  • Vision Statement- only one is required
  • Desired Results (Goals and Objectives) - at least 2 goals, and at least 2 objectives for each goal
• Means:
  • Mission Statement - at least one
  • Courses of action (Strategies and Tactics)- at least two of each
  • Directives (Business Policies and Business Rules)- at least 4 of each
  • External Influencers- at least two
  • Internal Influencers- at least two