Question: Create a Consumer Segmentation Questionnaire for Apple. I already have questions based on income and age. I need behavioral, technographic, and psychographic segmentation questions. The
Create a Consumer Segmentation Questionnaire for Apple. I already have questions based on income and age. I need behavioral, technographic, and psychographic segmentation questions.
The behavioral questions should be used to determine which of the survey takers are loyalty-oriented and should weed out people who are risk takers and not financially stable.
The psychographic questions should be used to determine which of the survey takers would describe themselves as the following: 'aspirer, succeeder, or explorer
I'd also like there to be a question to determine if the survey taker is an early adopter of technology.
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