Question: create a customer journey map for Slim Jim for both primary and secondary targets. A persona or an empathy map of the person that will
create a customer journey map for Slim Jim for both primary and secondary targets.
-
A persona or an empathy map of the person that will take the journey
-
A summary of the journey in one slide
-
A deep dive into each step of the journey
-
The job(s) the customer needs and what activities they need to do them
-
The information needs at each step
-
The digital media the customer uses at each step
-
How the customer is feeling at the beginning and at the end of each step
-
What evaluation criteria about the product is top of mind
-
Preliminary digital content recommendations that make sense for that step
NOTE:- This all is under one Question.
Thanks
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
