Question: create a customer journey map for Slim Jim for both primary and secondary targets. A persona or an empathy map of the person that will

create a customer journey map for Slim Jim for both primary and secondary targets.

  1. A persona or an empathy map of the person that will take the journey

  1. A summary of the journey in one slide

  1. A deep dive into each step of the journey

  1. The job(s) the customer needs and what activities they need to do them

  1. The information needs at each step

  1. The digital media the customer uses at each step

  1. How the customer is feeling at the beginning and at the end of each step

  1. What evaluation criteria about the product is top of mind

  1. Preliminary digital content recommendations that make sense for that step

NOTE:- This all is under one Question.

Thanks

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