Create a Mailchimp account (you wil need an e mail address) Set-up your Mailchimp account (note: you can provide your home address as physical address) but you can skip "adding contacts" for now You may refer to the Mailchimp 101 Guide but also you are welcome to go beyond as well Provide a screenshot like shown below (must show your account name above) 2. Email List (30 points) Henry hasn't been focusing on building his email list For this part of the assignment, it is recommended to research e mail list building tactics and what similar businesses may be doing What tactics do you recommend to Henry to build his e mail list? (10) Henry would like to introduce a pop-up form on his website to convert site visitors into subscribers. Using Mailchimp, design a pop-up form and provide screenshot (Create > Sign-up form > Pop-up form) (10) Henry would also like to convert in store customers into subscribers. What incentive(s) can Henry provide to in store customers so they may provide their emails? (10) 3. Landing Page (25 points) Henry recognizes that his website is quite limited. So, he would like to create a dedicated landing page for this "friends and family" event. Luckily, we can create a simple landing page using Mailchimp. But first, he is what you may need to know about the event to help you build the landing page. Other details can be made up (you are encouraged to be creative here, if it will help the event attendance). Note that Henry has a limited budget and team (only him and his wife run cafe with occasional help from his daughters) When: The date should be 1-3 months away on an afternoon/evening (you need to provide timeframe). If the timing makes sense, you may also tie this campaign to an existing event or holiday (e.g. Easter, Valentine's etc.). Your landing page and email should have a date/time. What: Bring your friends and family to Cafe de Henry to sample delicious pastries and appetizers Coffee, tea, and organic juice will also be provided Local band will play music