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-identified gap: * we have a stunning geographic area in Fayoum where people come to camp there, stargaze, and spend the night. This event is usually within the activities that the hotel or resort provides for Egyptian couples while staying. However, there might be a gap or unused opportunity that we could search for and capitalize on it is to add a new activity to experience a new and different level of camping.

*Segments: we target mainly Egyptian couples, couples taking honeymoon vacations, and university students.

*Solution or opportunity: we could introduce a new experience to be added for the accommodation activities which is a transparent bubble camp with all the daily utilities they need such as TV, air conditioners, double bed, etc. they could spend a night in a private, secured and adventurous stay. We will be listing our program with hotels in Fayoum and cooperating with Arabs in the desert for transportation from the hotel to the camp and the return with 4x4 cars.