Create a marketing plan about the elderly population, and propose a business that provides tech support and digital literacy training specifically tailored for them. This service will help them navigate the increasingly digital world with ease. Consumer segment(s) served by your business 

• Based on your STP strategy, which consumer segment(s) do you plan to serve with this business? what does your typical consumer look like? - describe consumers' demographic, socioeconomic, and psychographic characteristics for each segment. 

• Note the consumer segment(s) should be measurable, accessible, substantial (in its size), differentiable, and profitable.