Create a marketing plan project for partnership between Albaik and Fitness time with new service product FITNESS MEAL (An offered able nutrition meal plan) , the plan should include objective Target customer, unique selling proposition, pricing, and proposition strategy, distribution strategy, offers, Marketing material, Promotion strategy, Online marketing strategy, conversion strategy, , Referral strategy, retention strategy, financial projection, and conclusion.

so far market analysis , executive summary outreach letter , background companies is done but struggling with writing marketing plan

Albaik fried Chicken . The first to interduce the Chicken fried broast competition .In the Saudi Arabian Market , initially in Jeddah City. Founded by Late Shakur AbuGhazalah in 1974.When he saw a potential demand for affordable high quality food . he fll filled that need, and spent all his hard earned money . to fill that demand . half a year later , and shakurs goal was on sight , and accordingly approaching. Unfortunately, death took him by surprise. He lost a fight. With cancer in 1976.However after his death . the company had to liquidate assets . and clear off debit, and reducing costs of operation to the most

The companys main concerns Since the first store up until today. Full filing demand . Which had a huge impact to brands name .In the early stages when Shakur AbuGhazalah saw a potential need. for Affordable high quality, and speedy service product. He with no hesitation. Liquidate all assets , to put his hard earned money in this business . Which he genuinely aimed to serve the society with the minimum profit to keep the operations running ,and can provide the community . Late Shakur lost a fight with cancer in 1976, this year was a turning event for Albaik.Which significantly , put the company at risk of shutting down, having to liquidate assets, clearing off debit , and minimizing operation, cost to the most .

there were 400 copycat competitors , in Jeddah city. Late Shakurs Sons(two) , had all that to deal with , while maintaining , the company position remains still. However, the elder son became in charge and did overcome this hard time,his younger brother had to complete college before fetching in. The two brother had no experience in operating resturants, or what is it like both were engineered . they had to pass the ladder from ground . to know what they are doing as ALBAIK. To better understand and develop management. Quality and so on.

Afterward, the younger sibling, went to Paris, France . Taking cooking courses. Later, on. Albaik established its own secret recipe . the two brothers used to make it every day somewhere unrevealed. before distrusting it to their operating locations for further preparations. They been on that for about 3 years in a row. Aside from the value the new recipe input to their product. In 1986 they wanted more. They established a new name(Current name), with there unique logo announced .Albaik were and is still , contributing to society.

Albaiks impact to the community mainly focuses at, educational youth development, Community development , Environmental awareness. But not limited to.

Its fair to say. Albaik has been part of the history of this country. Duo to long history, fulfilled with quality delivered at minimum profit, with returning back to society. Another thing, is the fact. They were the first to interduce such unique food/meals in the whole country. Which positively, change the economic of this land

Company B

Fitness time is 100 % Saudi brand started in 2008. They are owned and operated by Leejam Sports Company. Fitness time is the largest sports centers network in Saudi Arabia and the United Arab Emirates. They provide sports and fitness services throughout their huge network of sport centers. They aim for better health of the community by providing exercises for health with the highest standards of quality and safety for their own members. All Fitness time centers are equipped with advanced technology equipment in the world. Also, they provide professional coaches from different countries to match all the members communication languages such as, Arabic and English. Every single detail in the sports centers are chosen carefully, the brand identity, the interior and exterior design, the colors, the atmosphere and the temperature of the centers itself.

Fitness time sports centers are designed to be convenient, relaxing, large enough for everyone and has a safe environment. They have more than 135 centers with different specifications to match all the community needs such as, low membership prices, average membership prices and high membership prices for luxury. Nowadays they have 7 brands under Fitness Time name in order to fulfil the consumer's needs. For example, Fitness Time Pro; Fitness Time Pro is designed for professional and aspiring athletes with a broad and yet focused set of features and services. Membership is available for members aged 18 years and above. Fitness Time Ladies just established this year to serve Women's health and help them have healthy life. They succeeded in their field of business due to the quality, safety and high standards of service and equipment provided in the sports centers. Also, their network of sports centers made them easy to reach by the members of the centers. They provide weight and food consultant for the members to help them have better shape and healthy body.

Albaik Restaurant chain.

Saudi Arabia,Jeddah.

November 28,2020

Dear Mr. Bilal, Leejams Marketing Director.

I CEO at Albaik,

Rami AbuGhazalah

Fitness meal

I have a proposal for you, that I believe would generate a great deal of profit for you with minor risk. Our company is a grand Fast food chain. company that has been assisting clients , society. for more than 45 years now. We provide quality, experience, taste to our valued clients, to generate maximum value at convenient budget for all individuals in the community .

I believe that our services can be complementary to what you offer your clients, and to your companys vision . That is the reason I wanted to compose and acquaint you with a thought that could make difference to you at certain areas, Income, committing to your client , Allowing a new segment to become your loyal clients. This is nutrition meals plan At budget rates . combining expertise, resources , and experience .We can evolve apart, and together. While , fulfill market shortage for such services. Since you Have the specialist , and overall experience in wellness, fitness, and health. we have an equalization level of knowledge . yet, each at it genera. Food And wellness/fitness are strongly related. With that being said . Its safe to say , If this joint venture proposal reached and agreement . Regardless of the new market s behavior . we be like heavy weight prepping for lightweight competition. my products are noncompetitive, but its needed and wanted by customers like yours. I would like to input all our resources, knowledge, Names. Distributing the first healthy meals plans at a convenient rates and With the name of Fitness Meals. I'll make this as straightforward and simple for you Our product will be based on certain data gathered. a client go to leejam for examination and inputting data, later your experts determines certain aspect of the clients meal. All lejam centers locations will be point A of the service. to spare the expense of retail store. Assessing with providing low rates at great value.Next, data to be redirected to fitness meals main disruption to append delivery list schedules . and further construct meals to meet the experts suggestions/client need. To better build schedule of wise verities , nutrition is difficult to maintain . fulfil the meal to meet leejams experts allowed limits of nutritions .However, on this point of production number one rule is avoiding repeated meals twice in a row to our clients. To be able to draft clients appetite, to stay motivated.

Spreading drivers starting 5:30Am. Every Driver has a certain territory assigned to him/her. Client will receive A wide box containing his/her meals to the end of the day until next days delivery Occupying resources we have at our disposal . we will commit to one another . with the vision for a better society, to have greater value, environment , and great value .

The market we are attempting to enter, is small with few competitors. All are somewhat expansive. With almost one segment (losing weight). Providing such market with low rate , would probably wont be convenient for those whom are looking to lose weight to subscribe for our services at first. In the other hand this might lean to our favor. For many reasons . clients whom are living on there on with no certain goals in mind would want to have such product, clients with certain goal in mind of course. Those two types are multiple and different stereotypes.

This would lead to two potential theories, Demand is high , with short in labor .

Demand is moderate , with enough labor worker. Due to those assumptions . I believe having semi low rate products . would allow us to increase the percerntage of clients who wants to lose weight to subscribe, while not overloading the operations. With maintaining the low budget, vision to continue. But only for those how are already members of leejam or new members.