Question: Create a Mind Map where Consumer Choice is the central theme (middle bubble) based on the readings from the unit. Your goal should be to

Create a Mind Map where Consumer Choice is the central theme (middle bubble) based on the readings from the unit. Your goal should be to link/compare/contrast the various concepts related to consumer choice from constrained utility maximization, the science of customer behavior (from MM), and behavioral economics. If you're unfamiliar with the concept of MindMapping, please see What is a MindMap?

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