create a ONE PAGE business plan about hardware store. (Follow the format of the one-page business plan example that's provided ). ex.
BOB'S RENT-A-BIKE, LLC (Name of the Business) Bob Adams, Founder (Your names as the founder) 1000 Main Street (Your invented business address) 617-385-9000 (Your invented contact number) Summary: Our business concept is to opportunistically buy used boats that are clearly underpriced, clean them up and perform minor repairs as needed, then quickly resell them for a fair price. We will focus on brand- name used outboard powerboats, especially smaller Boston Whalers that we can confidently determine the fair market value for and also quickly resell. Market Analysis: Our target market will be boaters who likely have previously owned an outboard powerboat and understand the premium value of a better built boat such as a Boston Whaler. Our market will be moderate-income people who don't want to pay the high price of new boat and live within 50 miles of our yard so that they can easily drive to see and buy a boat. Competitive Analysis: Our primary competitors include official dealers of the boat brands that we are aiming to sell. These dealers get their used boats into top shape before selling them but charge a premium price. Our other competitors are the general public, who often price their used boats erratically and sometimes try to sell the used boat while it still needs repairs and/or cleaning. Strategy Our key competitive capabilities are that we have an excellent understanding of the likely resale value of the brands of used boats we are focusing on, we can move instantly to buy an underpriced used boat, and we can quickly and for very low cost do minor repairs and cleanup of used boats in our inventory. Products and Services: We are highly specialized in that we focus only on several very well-known and respected brands of used outboard powerboats. We are pricing and positioning our boats to sell quickly by underpricing the official new boat dealers. We are also offering the public a more desirable and consistent quality of inventory than buying from the general public because we have done needed repairs to our boats and cleaned them up. Marketing and Sales: We will primarily advertise our boats online and in the classified section of the local newspaper. We will display all boats in our boatyard with "for sale" signs visible from the road. Operations: Bob will do most work personally, with the exception of cleaning the boats which will be performed by hourly workers whom we will hire only as needed. Repair work will be done in the old garage on the property or, weather permitting, in the open yard. Financials: Projected Profit and Loss, First Summer Gross Profit Margin: $12,000 Number of Used Boats Sold: 20 Average Sales Price: $3,500 Total Sales Projection: $70,000 Marketing Costs: $2,500 All Other Operating costs: $1500 Total Operating costs: $4,000 Average Purchase Price: $2,800 Average Other Cost of Goods: $100 Total Cost of Goods Sold: $58,000 Profit Projection: $8,00