Question: Create a one-page ad for either print or for a website (non-motion) Your ad can be for any product/service you choose It cannot be a

Create a one-page ad for either print or for a website (non-motion)

  • Your ad can be for any product/service you choose

  • It cannot be a copy of an existing advertisement

  • Images from the brands previous campaigns or website cannot be used (Exception: you may use images of the brand logo and packaging)

  • Creatively present this product/service in one-page with images AND text

  • Decide what approach you are going to use (e.g. inform, persuade, remind, etc.- refer to Chapter 8 from your text)

  • Decide what type of advertising appeal you are going to use (e.g., rational or emotional

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