Question: Create a perceptual map for Snapchat. Select appropriate competitors a from among the cross-platform instant messaging apps and select appropriate positioning axis for your maps

Create a perceptual map for Snapchat. Select appropriate competitors a from among the cross-platform instant messaging apps and select appropriate positioning axis for your maps that would illustrate placement reflective of the targeting and market segmentation strategy? Provide your estimation/opinion of the ongoing viability of this targeting strategy?

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